Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their slogan that is new Wanted

It is the very first good news since Atlantic City’s casino that is newest exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.

New Campaign Working

Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front of the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for each of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump in comparison to year that is last.

Holiday Helpers

Helping the July figures, apparently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those willing to wager, it would appear that at final Atlantic City’s efforts to mimic what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is good, for a property like Revel that has been plagued with bad figures since it opened just 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is over. To that end, Hartmann says there will be more of these incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we can maintain the market share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of property.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons using the same title each took home $1 million following an Ohio casino error

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday evening, the home was loaded. The drawing had been televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning name and said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Win! No, Wait, YOU Win!

It had been the moment of a lifetime for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino knew that they had a major problem on their fingers.

Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis ended up being within the crowd during the casino, another one was watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of solutions to them: only the rightful winner ‘deserved’ the money, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe chose to just take another approach. Rather than result in the guys bother about which you might ultimately receive the prize, they merely awarded two million dollar awards alternatively: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So consistent with our commitment to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each associated with guys.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize money was never actually in question. Nevertheless the Lewis who showed up during the casino that night is grateful that luck ended up being on his side.

‘When I heard my title we said, ‘God finally gave me a win that is big” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have lot in accordance. Not just do they share a title and play at the casino that is same nevertheless they both live within the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being so generous in a situation such as this one is obviously to generate the right PR, therefore the Horseshoe may be the big winner on that account. On social media marketing internet sites like Facebook, the Horseshoe’s page was inundated with messages praising their choice, with most clients seeing it as being a classy move by way of a business that ended up being under no obligation to give down the extra money.

Caesars Entertainment Misses A put in Macau

There will not be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. However, it absolutely was perhaps not become, plus in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and one they’ve been nevertheless having to pay for. Caesars had been even provided a Wynn Resorts sub-concession back 2006, but nixed the chance; a move which was obviously a bad one looking back, Loveman admits.

The problem lies in the reality that the Macau federal government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars sort of shot themselves within the base by not using the Wynn deal once they could. Never having themselves submitted a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times doesn’t have second opportunity to enter the absolute most profitable gambling region on earth now; an unfortunate truth for a company that carries the highest long-term debt load of any casino conglomerate on the market: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars is busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded on the web poker is next in line to launch in Nevada) and a planned Baltimore casino in to a separate business that is going to be majority-owned by the parent.

Clearly, buying and selling property for a profit is also not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had named Caesars Golf, if they wear it the market a year ago, and even that leaves them $40 million in debt, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to cover their debt down.

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